Insurance agents work in a highly competitive industry, and it can be difficult for agencies to set themselves apart from their competitors. Individuals and companies have a lot of options when it comes to choosing who they want to work with. It is extremely common for people to make the internet the starting place for finding an agency rather than relying exclusively on personal recommendations. It is essential that agents make a strong first impression on prospective clients with their website design.
A website with broken links or slow load times will dissuade people from working with an agency. A website that performs poorly may create the impression that an agency is not well-managed or lacks resources.
Web design for insurance agents has to prioritize how a site engages its visitors. It is helpful for agents to showcase their experience, mission, and values. Biographies and even videos are a great way to show prospective clients who they will be forming a relationship with and inspire confidence in agents’ competencies and work ethic.
Ultimately, both independent agents and large agencies need to put careful thought into their website design. Working with a web design partner who is experienced in serving insurance agents can help them create a site that meets their unique needs.